February 14, 2014 | By Jennifer Dopazo | 2 Comments">2 Comments
Today, Valentine’s Day is celebrated in many countries around the world. It’s hard to ignore it even if you don’t celebrate it. I decided to look into the story behind this major marketing holiday to get a better understanding of where it came from, how it originated and how it evolved into the marketing products celebrating a day of love.
February 7, 2014 | By Jennifer Dopazo | One Comment">One Comment
The cause and cure of the illusion of separateness that keeps us from embracing the richness of life.
-Alan Watts The Book: On the Taboo Against Knowing Who You Are (public library)
January 31, 2014 | By Jennifer Dopazo | 2 Comments">2 Comments
In addition to teaching us what to do when evaluating a claim to knowledge, any good baloney detection kit must also teach us what not to do. It helps us recognize the most common and perilous fallacies of logic and rhetoric. Many good examples can be found in religion and politics, because their practitioners are so often obliged to justify two contradictory propositions.
The Demon-Haunted World: Science as a Candle in the Dark (public library)
January 24, 2014 | By Jennifer Dopazo | No Comments">No Comments
“The word “brand” is derived from the Old Norse word brandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world after submitting its now-quintessential red triangle for trademark status. The act gave businesses the ability to register and protect a brand marker so that a similar icon couldn’t be used by any other company. In addition to clinching trademark number 1, Bass’s trailblazing history includes its appearances in Édouard Manet’s 1882 masterpiece A Bar at the Folies-Bergère and Pablo Picasso’s 1912 painting Bouteille de Bass et Guitare, ostensibly providing the brand with the cultural distinction of “first product placement.” … A little more than a century later, we are living in a world with over one hundred brands of bottled water.”
Debbie Millman - Brand Thinking and Other Noble Pursuits (public library)
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