We – as in you and I – have a lot of design magic to whip up to add that “must have” appeal to your business. You know that beautiful things catch the eye, they get attention, and they get noticed, which gives you those few extra moments to really show the true value of what you and your business do. And in the crazy way of the world today where no one wants to surrender a second, moments DO matter!
That’s why you need to make sure your design is aligned to your business. It’s the sign that lets someone know if they should stay or go. Otherwise, no one will be drawn to who you are or what your business does.
I help business owners attract their dream clients and have them fall in love with them by listening and translating their big vision into an awesome digital experience with a killer + unified brand.
I’m a bit different from the rest of the creators out there. I don’t just work FOR you. I’ll also be working WITH you! And that means I never abandon you in the process. You’ve got a hand to hold through it all.
So, let me be honest. There’s a very ugly and tacky face to design these days. Wannabes and fakes doing horrible work are hurting the design field. The mistake everyone seems to make is they expect a patch of a logo design or website template will do the trick. That’s like solving a puzzle with pieces from different sets and expecting a masterpiece to unfold. You’ll just keep playing with the pieces and never end up with anything tangible.
Who would you rather have working with: Someone who knows how to use a tool, or someone who knows what is best for the vision of your business to attract your right people?
I’ve come a long way from the young girl in Venezuela who didn’t even know design could be a career.
I dived into a Visual Communicator Program and graduated in the top of my class. Against all odds, I got accepted into Parsons in NYC, ranked one of the top 5 design schools in the world by Business Insider, graduating 4 years later. I joined 9 other artists in the exclusive New Media Residency in Banff Centre in Canada, mentoring artists.
I’ve spoken, taught and presented at events around the world - including Madrid, Barcelona, Lima, São Paulo, San Jose and New York.
I received an honorary award from the Arts Electronica for my work with the Flossmanuals project. I received an American Graphic Design Award for my work here at Candelita in 2013.
My hunger for knowledge kept pushing me to satisfy all my design curiosities. Through it all, I dabbled, dived, experimented, and WORKED. I coded, computed, woodworked, designed, illustrated, programmed, and digitized. I created sounds designs, interactive designs, 3-D designs, and motion graphics. I’ve taught children how to create interactive plush toys, fashion designers to create interactive garments, and non-tech people to create a website from scratch.
With all the time and work I’ve dedicated to teaching at workshops and speaking at events, I knew Candelita needed to let people experience the magic of collaborative work, play, and experimentation which is why I have my live, traveling labs and online community.
Since I launched Candelita, I’ve worked with The New York Times, Nick.com, BlackRock, New York Magazine and others.
With all that knowledge under my belt, I bring the expertise. With all of me, I bring FUN and lightness to my work. With all of you, we revolutionize the way your business is seen and how people interact with it.
2009 - 2013 Candelita LLC.
Made with ♡ in New York
