Jennifer Dopazo, Author at Candelita

04 Apr

The True Meaning of Collaboration

April 4, 2014 | By Jennifer Dopazo | No Comments">No Comments

It took a little while for us to figure out, like in any relationship, how to talk about [our creative differences] without taking it personally, and how to end up coming to the best creative conclusion. … We managed to figure out a system, with structure, and then stick to that — so it took the pressure off, so we could make collaborative decisions in an easier way.

Design Matters with Debbie Millman: Caroline Paul and Wendy MacNaughton

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28 Mar

By Jennifer Dopazo

2 Comments">2 Comments

Web Crafting

Overcoming Tech Barriers

March 28, 2014 | By Jennifer Dopazo | 2 Comments">2 Comments

Draw an imaginary map.

Put a goal mark on the map where you want to go.

Go walking on an actual street according to your map.

If there is no street where it should be according to the map, make one by putting the obstacles aside.

When you reach the goal, ask the name of the city and give flowers to the first person you meet.

The map must be followed exactly, or the event has to be dropped altogether.

Ask your friends to write maps.

Give your friends maps.

1962 summer

Yoko Ono - Grapefruit: A Book of Instructions and Drawings by Yoko Ono (public library)

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5 Reasons Why You Should Not Copy Your Competitor’s Website

21 Mar

By Jennifer Dopazo

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Branding Web Crafting

5 Reasons Why You Should Not Copy Your Competitor’s Website

March 21, 2014 | By Jennifer Dopazo | No Comments">No Comments

Inspiration drives us. It makes us realize the potential in each idea or project we have and dares us to be better. When it comes to business, inspiration takes many shapes and forms. Some are inspired by another’s vision or mission and others by the experience they provide to their audience. However, sometimes we get carried away with inspiration and start to mimic exactly what our peers have done.

14 Mar

By Jennifer Dopazo

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Branding Websites for Humans

The Right Time to Move On (Redefining Your Brand)

March 14, 2014 | By Jennifer Dopazo | One Comment">One Comment

Mastery requires endurance. Mastery, a word we don’t use often, is not the equivalent of what we might consider its cognate — perfectionism — an inhuman aim motivated by a concern with how others view us. Mastery is also not the same as success — an event-based victory based on a peak point, a punctuated moment in time. Mastery is not merely a commitment to a goal, but to a curved-line, constant pursuit.

Sarah Lewis in The Rise: Creativity, the Gift of Failure, and the Search for Mastery (public library)

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