The Craft of Branding
March 7, 2014 | By Jennifer Dopazo | 3 Comments">3 Comments
We as creators have a decision to make. Do we want to be 90% of noise, or do we want to be the 10% of signal?
Brad Frost - Return to Craft.
March 7, 2014 | By Jennifer Dopazo | 3 Comments">3 Comments
We as creators have a decision to make. Do we want to be 90% of noise, or do we want to be the 10% of signal?
Brad Frost - Return to Craft.
February 21, 2014 | By Jennifer Dopazo | No Comments">No Comments
The most valuable skill of a successful entrepreneur … isn’t “vision” or “passion” or a steadfast insistence on destroying every barrier between yourself and some prize you’re obsessed with. Rather, it’s the ability to adopt an unconventional approach to learning: an improvisational flexibility not merely about which route to take towards some predetermined objective, but also a willingness to change the destination itself. This is a flexibility that might be squelched by rigid focus on any one goal.
Oliver Burkeman in The Antidote: Happiness for People Who Can’t Stand Positive Thinking (public library)
February 14, 2014 | By Jennifer Dopazo | 2 Comments">2 Comments
Today, Valentine’s Day is celebrated in many countries around the world. It’s hard to ignore it even if you don’t celebrate it. I decided to look into the story behind this major marketing holiday to get a better understanding of where it came from, how it originated and how it evolved into the marketing products celebrating a day of love.
February 7, 2014 | By Jennifer Dopazo | No Comments">No Comments
The cause and cure of the illusion of separateness that keeps us from embracing the richness of life.
-Alan Watts The Book: On the Taboo Against Knowing Who You Are (public library)
Why don’t you grab a cup of coffee and let’s talk design.
I’m here for you, ready to create the masterpiece of your business whether the work’s done through your own fingertips or mine. Either way, you’ll never be cut out of the creative process.
2009 - 2013 Candelita LLC.
Made with ♡ in New York
