Branding Archives - Page 2 of 3

10 Jan

12 Audacious and Creative Branding Ideas

January 10, 2014 | By Jennifer Dopazo | No Comments">No Comments

“The story of the Apollo spacesuit is the surprising tale of an unexpected victory: that of Playtex, maker of bras and girdles, over the large military-industrial contractors better positioned to secure the spacesuit contract. This book tells the story of this victory, and analyzes both the Playtex suit — a 21-layer, complex assemblage — and its ‘hard’ competitors. It is the clean lines of the latter that have traditionally captured designers’ imaginations: one noted critic described the AX-3 ‘hard’ suit as ‘the most beautiful thing I have ever seen.’”

- Nicholas De Monchaux. Spacesuit: Fashioning Apollo (Public Library)

27 Dec

By Jennifer Dopazo

No Comments">No Comments

Branding Web Crafting

Be Proud of Your Website!

December 27, 2013 | By Jennifer Dopazo | No Comments">No Comments

While other great designers have created cool posters, beautiful book covers, and powerful logos, Milton Glaser has actually lifted this age he inhabits. Because of his integrity and his vision, he has enabled us all to walk on higher ground, and it is that for which we should be especially grateful.

–Milton Glaser, How to Think Like a Great Graphic Designer (public library)

Read More