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Branding Archives - Candelita

Design Challenge: Canva vs. Photoshop

This is the most important virtue for a designer to possess. Discipline is the god of design that governs every aspect of a project… Without it, it is total anarchy, total randomness, pure chaos. Discipline is the attitude that helps us discern right from wrong and guides us to achieve consistency of language in whatever we do. Discipline is what helps us navigate through the social context in which we operate. Discipline is what makes us responsible toward ourselves, toward our clients, toward the society in which we live. It is through discipline that we are able to improve ourselves, mentally and physically; to offer the best of ourselves to everything around us, including every project on which we work…

Discipline is the supreme state of mind, the master of passion, and the governing structure of nature.

There is no design without discipline. There is no discipline without intelligence.

Massimo Vignelli - Vignelli: From A to Z (Source: public library)

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The Craft of Branding

We as creators have a decision to make. Do we want to be 90% of noise, or do we want to be the 10% of signal?

Brad Frost - Return to Craft.

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Design Inspiration From Vintage Valentine’s Day Cards

February 14, 2014 | By | 2 Comments">2 Comments

Today, Valentine’s Day is celebrated in many countries around the world. It’s hard to ignore it even if you don’t celebrate it. I decided to look into the story behind this major marketing holiday to get a better understanding of where it came from, how it originated and how it evolved into the marketing products celebrating a day of love.

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A (Short) Branding History

January 24, 2014 | By | No Comments">No Comments

“The word “brand” is derived from the Old Norse word brandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world after submitting its now-quintessential red triangle for trademark status. The act gave businesses the ability to register and protect a brand marker so that a similar icon couldn’t be used by any other company. In addition to clinching trademark number 1, Bass’s trailblazing history includes its appearances in Édouard Manet’s 1882 masterpiece A Bar at the Folies-Bergère and Pablo Picasso’s 1912 painting Bouteille de Bass et Guitare, ostensibly providing the brand with the cultural distinction of “first product placement.” … A little more than a century later, we are living in a world with over one hundred brands of bottled water.”

Debbie Millman - Brand Thinking and Other Noble Pursuits (public library)

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