10 Tips For Hassle-Free Online Branding
December 13, 2013 | By Jennifer Dopazo | 7 Comments">7 Comments
The things people put on display inevitably generate a kind of inertia. In a world where we now have extraordinarily efficient ways of communicating and displaying, the question of who you are becomes incredibly complicated.
I think that brands are a part of this. When you surround yourself with certain kinds of objects, they become a public statement about who you are. There are hundreds of choices that are necessary to fill out your life with objects and things, and I think that requires an inner logic as well.
Maybe the modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of our lives.
-Malcolm Gladwell - Brand Thinking and Other Noble Pursuits (public library)
